KINGSFORD x YAHOO
THE FORECAST
CALLED FOR
CHARCOAL.
A first-to-market dynamic campaign that used location data and real-time weather to deliver personalized creative and help people plan their weekend grilling.
MY ROLE
Creative Concept / Art Direction / UX & Interactive Design
Client Pitch Presentation / Production Direction
CLIENT
Kingsford / Clorox
COMPANY
Yahoo Inc.
YEAR
2023
DELIVERABLES
Dynmic Display, Mobile, DOOH
THE CHALLENGE
People grill when the conditions are right, but most
advertising doesn’t account for that.
How can we show up at the exact moment someone is
thinking about firing up the grill?
THE IDEA
We used location data and real-time weather conditions to turn static ads into useful, relevant content, helping people plan their weekend grilling and making Kingsford the go-to choice.
Selected Work
Dynamic display ads. Show updated weekend forecast and relevant headline.
