Cooler than DOOH
The Situation
Yahoo signs a multi-year multi-million dollar contract with a startup that replaces cooler doors in several large quick-service retail outlets. As the exclusive digital broker, Yahoo DSP becomes one of the largest DOOH suppliers in the country.
The Challenge
Millions of new impressions on an industry-first non-standard placement that brands, agencies, and advertisers don’t have creative assets for.
The Solution
- Build creative workflow between ADs, Sales Engineers, Designers, & Account Managers to deliver full spectrum of approved assets
- Develop Creative Best Practices for video ads in a new placement, at new dimensions with new user habits and audience profiles.
- Design and build creative templates for clients and designers to simplify communications, reduce feedback lag, increase efficiency, and shorten timelines.
- Design, build and deliver hundreds of animated, brand consistent Pre-sale and Post-Sale ad units tailored specifically to client KPI’s
The Work
