CONCEPT / STORY / DIRECT / DELIVER
COMPLEX IDEAS, SIMPLE STORIES
Every project starts by finding the clearest message, then shaping the story around what matters most.
The goal is always to make the idea easy to understand, engaging, and memorable.
MY ROLE
Creative Concept / Art Direction / Director
Videography / Editor
CLIENT:
NYX Hockey
OBJECTIVE:
Teaser release of a new partnership with a D1 college hockey program, as well as two new sponsored athletes.
STORY
A look at the quiet preparation behind competition, following an athlete from pre-game ritual to the moment they step onto the ice.
CONCEPT
Build the tension around the moments before the athlete ever hits the ice, using tight details, dark lighting and a slow reveal.
MY ROLE:
Concept · Creative Direction · Camera · Lighting · Edit · Color · Sound Design
CLIENT:
Powds
OBJECTIVE:
Show Powds as part of the training routine and connect the product to consistency, strength, and performance.
STORY
Greatness is built in the work no one sees. Showing up, day after day, and putting in the reps that move the goal closer.
CONCEPT
Pair gritty gym footage with tight details, a motivating beat, and bold brand messaging around the idea that performance is built through habit.
MY ROLE:
Creative Direction · Video Production · Camera · Lighting · Editing · Color · Audio · Motion Graphics · Final Delivery
CLIENT:
Powds
OBJECTIVE:
Introduce Powds and quickly explain the product, its purpose, and how it fits into an active lifestyle through a short-form social video designed for Instagram.
STORY
Candace introduces Powds, what it does, and how it fits into an active routine.
CONCEPT
Keep it simple, personal, and product-focused using a founder-led format supported by clean visuals, branded graphics, and social-first editing.
MY ROLE:
Creative Direction · Video Production · Lighting · Cinematography · Editing · Color · Audio · Graphics · Social Delivery
Video & Editing
Freelance clients, contract and personal projects
Athlete Profile
CrossFit
Pregnancy Announcment
Personal
Travel Video
Personal
Social Content
CrossFit
Interview & Executive Content
Static frames from corporate interview and highlight reels
