Grounded O.M.1
FOOTWEAR'S NEXT
STEP IS OFF THE STREET
Spec work for a Footwear company focused on moving through life with intention. Their flagship release, the O.M.1 is a no-drop, wide toe-box shoe with life’s adventure in it’s DNA.
MY ROLE
Brand Designer / Footwear Designer / Art Director Photographer / Editor / Visual Designer
CLIENT
Grounded
COMPANY
Freelance
YEAR
2026
DELIVERABLES
Brand, Style, Voice, Social Ads
THE CHALLENGE
In an industry that has an overwhelming focus on fashion over function, Grounded’s O.M.1 is a new mix of both. Introduce a shoe that works for those who care about moving well and doing it in style.
THE IDEA
Create a brand footwear design kit that shows the voice of the company and shoe, while also building a presence in it’s industry niche.
Selected Work
Product: Social Ads
My Role: Brand Designer, Art Director, Producer, Editor, Visual Designer
