Case Study:
Evolving with the Industry:
Custom Creative on Programatic SLA's
The Situation
In an ever-evolving industry, brands have been shifting more and more paid media to programmatic advertisements. With DSP-run ads accounting for over 75% of ad spend, custom creative needs to keep up with programmatic formats.
The Challenge
Design and build timelines need to adjust to adapt to compete with drag-and-drop asset implementation, while also keeping the custom, high-touch feel creative that brands and clients have become accustomed to.
The Solution
- Collaborated with engineering to design and develop products that expanded creative flexibility while reducing the need for custom builds.
- Partnered with the internal product team to create content packages aligned with market demands, improving efficiency in how resources were used.
- Worked closely with designers to develop brand and product templates that streamlined execution and shortened production timelines.
- Teamed with the Account group to establish feedback frameworks that helped partner teams evaluate build requests more effectively, leading to faster turnaround times.
- Developed educational materials for the Sales team, enabling more accurate and informed client conversations.
- Reduced overall custom creative delivery timelines by 30% while maintaining a high standard of quality and performance.